We are light on ideology and heavy on creativity
and innovation. Not subscribing to any 'isms', we flirt with
varied ideas before settling for one with the most relevance.
We prefer solutions had that are intuitive, of equitable use,
have flexibility, involve low physical effort, work within
context and constraint, communicate ideas visually, are experimentally
satisfying, conform to codes, demonstrate environmental sensitivity
and importantly, enable future-forward concepts. The stylistic
representation of the ideas is what is best suited for the
situation. For us, for any design to succeed, a clearly articulated
line of thought should bind it all together with dimensional
interpretation that is consistent and careful. Added to that,
a conceptual departure that in hindsight would appear almost
intuitive.
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