Building Products Mall - Sea Horse

Location
Reay Road, Mumbai.

Planning
Oct'06 to Dec'06.

Construction
Jan'07 to Apr'07.

Area
10,650 sqft.

Cost of Construction
Rs. 2050/sft.

Delivery
Design Consultancy.

Design Team
Kalhan Mattoo,
Santha Gour Mattoo,
Hina Chudasama.

The project posed a challenge of adaptive reuse of industrial warehouses that predated independence to a modern retail condition. While our solution defers to the historical context by retaining and revitalizing intricate metal and woodwork, it is bolder in attempting to tame the cavernous halls with out of scale embroidered patterns that reiterate the graphic quality of branding logo and colours. Similarly, a tree growing out of the front façade of a structure is evoked in 20 feet high AutoCAD tree stencil cutouts of plywood and pasted to inner walls.